Case Studies
-
Gillette Venus: fully integrated campaign
Business objective
Increase brand awareness and trial in the 19-22 year old female market.
Gillette Venus research indicated that college-age females had a significantly lower awareness of the brand. With brand awareness increases, sales also increase. Our job was to increase both awareness and trial for the launch of the new Venus Vibrance razor.
Solution
-
Professional Orchestra: SMS campaign
Business objective
Increase ticket sales and appeal to younger demographic.
A major professional orchestra needed to increase ticket sales, particularly amongst the younger professionals. Discounted offers were given through social networking sites but led to low redemption. They needed a solution customized to the different type of concert-goers.
Solution
-
Retail
Business objective
Create unprecedented awareness and brand interactions for an iconic brand's birthday. Scale an limited event tour to the entire nation and world.
A top fast convenience food retailer needed to create international buzz and interactions for its iconic brand's birthday. It needed to integrate into the brand's event marketing. Mobile Anthem integrated national mobile marketing and international social media to create maximum impact despite limited event locations.
Solution
